Nothing Like Hummer and a Bottle of Wine to Get My Attention!

These days, it takes some special doing to set yourself apart in the local news business. It's all about getting your name out there where ever and however you can do it. Fox 13 in Memphis has managed to get my attention and they did it twice within the span of 10 minutes and in what I consider an unusual way.
I had stopped by the very popular adult beverage store located near the corner of Highland and Poplar. I was searching for a particular item in the wine section when lo and behold I saw a Fox 13 sign behind a bottle of wine. It wasn't a big sign mind you. Just a little one that hovered behind one particular case of wine and I think it either said it was recommended or was the Fox 13 Pick of the Week. Other than the fact it was a bottle of red ( I didn't buy it) I don't remember much about the wine, but I do remember seeing the Fox 13 logo. I was not able to find infomration about the wine when I went to the Fox 13 website so I'm hoping somebody will fill in the blanks here for me.)
I was still thinking about it as I made my purchase and walked out to my vehicle and there traveling north on Highland was something that caught my eye. I actually did a double take because of the bright colors. It was a Hummer vehicle, covered with logos and adorned with a live truck mast. It definitely stood out from the rest of the traffic. I'm not sure how much room there was inside for the live truck operator to take care of his or her business but "Hey". These folks are selling both the steak and the sizzle. It stands out the way that red helicopter does from the station DOTR. I don't know if all the live trucks from the station on Highland are being converted but it's a good look for sure. I guess it's just another toe hold in the climb up the ratings ladder.