So, Any Word on the TV News Ratings Game in Memphis?

It's time again to play Spin the Ratings. The folks down on the river won bragging rights back in February and some said it was a fluke because of the Winter Olympics carried by the station on Union. While some said it was no big deal, it reportedly had some folks sweating bullets to make sure it didn't happen again. I'm told both stations kicked things up a notch with one giving away free gas while the other devoted a lot of commercial time on weekends to promo their evening news. One insider on the river said almost all resources have been poured into the weekday evening news in an effort to keep some momentum going.
Now comes time for the press releases by the news, promotions and marketing departments to put the best spin on whatever happened. A whole lot is at stake here. It will be interesting to see how things shake out.